Consumer Kids

Consumer Kids
By:Ed Mayo,Agnes Nairn
Published on 2009-01-01 by Constable & Robinson

CONSUMER ISSUES. How to bring up children in a commercial world is a kitchen-table conversation across Britain. The vast majority of parents feel uncertain as to how to act - where to say 'yes' and when to say 'no'. There's a sense of unease. But how worried should we really be? This book will shock you. It shows how, more than ever before, and perhaps more than anywhere else in the world, our children are being tracked and targeted by big business, which sells them back their dreams, packages their childhood and exploits their vulnerabilities. It looks at why children torture their Barbies, how boys feel about David Beckham, why mums are cooler than dads, why children in the toughest families make the most ardent consumers and why, above all, too much marketing makes you unhappy. It is essential reading for all parents and anyone interested in the broader implications of the runaway commercial world we live in.

This Book was ranked at 18 by Google Books for keyword kids.

Book ID of Consumer Kids's Books is e80hOAAACAAJ, Book which was written byEd Mayo,Agnes Nairnhave ETAG "i78CLeE7KdU"

Book which was published by Constable & Robinson since 2009-01-01 have ISBNs, ISBN 13 Code is 9781845298807 and ISBN 10 Code is 1845298802

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Book which have "378 Pages" is Printed at BOOK under CategoryBusiness and Economics

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